![]() It's also become the favoured monetisation method for fledgling web start-ups. Skype, LinkedIn, Flickr and dating site all employ the model. Regular web users can be attracted by free services which are paid for by a significant minority of users enthusiastic enough to upgrade to premium ‘added extras'. To capitalise the most on this pricing strategy, the upgrade must be something that the product can run functionally without, but that people deeply want and need to add-on.
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